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Penske Women in the Driver’s Seat: Ana Loredo

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Penske Automotive Group is proud to have female leaders at every level of the organization. This week we are featuring our final female leader for the Women in the Driver’s Seat series, Ana Lordeo, who is empowering women in the industry and paving the road for the next generation of female leaders.


Meet Ana Loredo – Service Director at BMW of San Diego, Penske Automotive Group

“Never give up, and don’t take no for an answer.”

Industry experience: 27 years

First automotive job: Receptionist at Infiniti store

PAG tenure: 5 years

Current role and responsibilities: I manage all service department employees at BMW of San Diego. I am also responsible for optimizing service department processes, handling client service interactions, forecasting goals and objectives, hiring and training department employees, monitoring performance of service department staff, developing and implementing marketing plans, and managing daily reporting. I strive to promote teamwork in our workplace and most importantly, I lead by example.  My focus on a day-to-day basis is to inspire my team to be the very best they can be and provide a good work environment.

What attracted you to the auto industry: I honestly didn’t know what the automotive industry would bring me.  The only thing I knew was that regardless of the role, I would always be stellar and give it my best all the time, and that has never changed.

Most satisfying part of your job: I love working with people, both customers and employees, but what I find most satisfying is resolving customer issues and mentoring, coaching, and helping my team reach their goals and grow within the company. Seeing happy thriving employees and clients gives me great joy. I feel very fortunate to work for such an amazing group who truly believes in growing their people.

Proudest professional achievement:  Having PAG send me to NADA and graduating from the program was a huge achievement for me as I had always wanted to attend NADA to help further my understanding of the business.

Who has had the biggest influence on your career: Rich Achman, a General Manager I worked for at Towbin Dodge. Rich was great with people and had phenomenal leadership skills. He taught me a lot and really believed in my growth in the automotive industry.

Advice for young women considering a career in the auto industry: The automotive industry has so much to offer and can be very rewarding. If you love what you do, you can hold any position and be successful.

Favorite weekend activity: I write and read a lot, and I love hanging out with my husband doing nothing and everything. I also enjoy driving to Las Vegas at least once a month to visit my family.

Where do you see yourself in the next 5 years:  As the General Manager of a Penske store, managing and leading an extraordinary team.

How have you seen the auto industry landscape change and evolve to engage more women: There has been a lot of positive change in the automotive industry. You now see more women than ever before holding positions like General Managers, Fixed Operations Directors and Parts Managers.  I used to be the only woman in the room when I attended meetings or trainings, and now I see more women in those roles. I think that we are finally being given the opportunity to demonstrate our leadership and management skills.

 

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Penske Women in the Driver’s Seat: Taylor Moen

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Penske Automotive Group is proud to have female leaders at every level of the organization. Every Thursday for the next week, we will feature a female leader from the Penske organization who is empowering women in the industry and paving the road for the next generation of female leaders. From their earliest interest in the industry to their proudest moments, you’ll learn how these women got their start, who influenced them the most, and how they are helping change the face of the industry in positive ways.

This week we are pleased to introduce Taylor Moen!


Meet Taylor Moen – Sales Manager at Porsche West Broward, Penske Automotive Group

“Be curious and ask as many questions as you can. Do not be afraid to jump in the moment and do things yourself. You are going to fail, but do not be afraid. Even the most professional businessman fails, and they never stop learning.”

Industry experience: 5 years

First automotive job: Summer intern at the Penske Honda and Penske Chevrolet store.

PAG tenure: 5 years

Current role & responsibilities:  I am responsible for appraising vehicles, helping sales associates’ close deals, conducting daily and weekly sales training meetings, ensuring proper customer follow-up, completing training through Porsche and Alan Ram, supporting and assisting sales associates with monthly goals, and handling customer complaints in a timely manner.

What attracted you to the auto industry: I originally started my undergrad studying mechanical engineering, but I realized I wanted to be in the retail aspect of the business. Growing up in Michigan, automotive has always been a huge part in my life and in my family.

Most satisfying part of your job:  How much Penske supports their employees and cares about personal development. I love having a voice and having the support of my General Manager. Being appreciated and listened to is extremely important in a work environment.

Proudest professional achievement: Being offered a Sales Manager job for one of Penske’s Porsche stores at the age of 23. It hasn’t been easy but learning from my mistakes and growing within the position has been extremely gratifying. Porsche West Broward achieved Premier Dealer Status for 2021, which was a huge accomplishment in my career. I cannot thank our employees and loyal customers enough for making Porsche West Broward a great place to work and do business.

Who has had the biggest influence on your career:  My parents have had a big influence and supported me through my career change and move to Florida from Michigan. My automotive marketing professor Elgie Bright, for teaching me his automotive knowledge and giving me the opportunity to use that knowledge at major automotive conferences and industry meetings like NADA and Women in Automotive. During my Management in Trainee program, Roger Myton encouraged and motivated me to stick with the automotive industry. Finally, Ryan Chromek is not only an amazing leader and boss, but also a person with great professional experience making him a great mentor. I would not be in this position if it were not for his expertise and belief in me.

Advice for young women considering a career in the automotive industry: Do not be afraid of the industry. What matters is the impact you make in your job. With the right tools and training, we have all the opportunities in the world to grow and educate ourselves for our careers. Be the person that every woman in the industry wants to learn and listen from.

Favorite weekend activity: I enjoy spending time with my German Shorthair Pointer Higgins and my two cats Waldo and Gamora.

Where do you see yourself in the next 5 years: I would like to be an industry expert for women that need ideas, strategies, and advice. I’ve had amazing mentors in my career, so I would like to provide the same guidance to others looking for a leadership role.

How have you seen the auto industry landscape change and evolve to engage more women: The amount of support groups and mentoring groups for women in the automotive industry has grown tremendously. There are more resources now that help women with mentoring, knowledge, and support. I truly believe that if we keep growing these resources women will be more empowered to work in the automotive industry.

Check back next Thursday as we add another Penske female leader to the Women in the Driver’s Seat series!

 

 

 

 

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Penske Women in the Driver’s Seat: Gemma Tate

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Penske Automotive Group is proud to have female leaders at every level of the organization. Every Thursday for the next 2 weeks, we will feature a female leader from the Penske organization who is empowering women in the industry and paving the road for the next generation of female leaders. From their earliest interest in the industry to their proudest moments, you’ll learn how these women got their start, who influenced them the most, and how they are helping change the face of the industry in positive ways.

This week we are pleased to introduce Gemma Tate!


Meet Gemma Tate – Head of Business, Sytner BMW/MINI Sunningdale & Ascot

Always give yourself time to stand back and reflect.

 Industry experience: 11 years

First automotive job: Sales Executive at MINI store

PAG tenure: 11 years

Current role and responsibilities: I am responsible for motivating, driving and supporting our Sales & Aftersales Operations alongside my Senior Management Team. I strive to create an environment where the team delivers exceptional customer experiences and delivers a winning result because they are passionately proud of our business, not just because it’s in their job description.

What attracted you to the auto industry: I loved working in a sales environment where the results you achieved were a direct result of effort you put in. I also loved the feeling of helping someone realize their dream of owning a car. Having the opportunity to be part of that moment and make that experience truly special and personalized was a great feeling. Working in the auto industry connects you with people from all walks of life and it was very early on in my career that I realized this industry is all about people. If you can cause the people you work with and the customers you assist to be genuinely delighted, the inevitable effect is delighted manufacturers and shareholders.

Most satisfying part of your job: Helping people develop and grow is the most satisfying part of my job and that comes in many different shapes and sizes, from a Sales Apprentice cultivating and perfecting their first new car handover to a Senior Manager navigating their way through rapid digital evolution. Helping people take on a new challenge or face a significant change in process or circumstance and come out the other side a stronger, fitter individual is a special thing to be part of.

Proudest professional achievement:  We have an annual management conference where exceptional performances are acknowledged by the most senior leaders in our company. Being on a stage, receiving an award and shaking hands with Roger Penske because of my own hard work was certainly a proud moment for me. There is also a sense of pride in being actively approached for some of the promotions I have enjoyed throughout my career. I am very lucky to have been encouraged and stretched by a team of directors who have helped me recognize my own potential and I continue to benefit from their incredible support and guidance.

Who has had the biggest influence on your career: My grandmother. Her early life certainly had its challenges, she lived through a war where she was evacuated twice, had her education forced to a premature halt and later became a young widow with two small children.  Despite facing such adversity, she was determined to succeed in life. She taught me that no matter what life throws at you, if you want something enough, have a plan to achieve it and are prepared to put the hard work in, it can be yours. She did not let her circumstances affect her and focused on the things she could control, which is something I carry with me every day.

Best career advice: Working in a fast-paced environment with technology making our work accessible 24 hours a day, it is easy to fall into the trap of constantly being in “drive” mode. Whilst “drive” may be for some our most natural gear, it is important, I have learned, to have some “neutral” time. Dedicating time to reflect and write down my thoughts and priorities for the following day, helps me focus and improves my ability to give my team support and direction. Evaluation time gives me clarity on what is going well and what isn’t working, so I can see where change may be required. I’ve learned that if you don’t stop to check where you are on the map every so often, you could end up driving for miles in the wrong direction!

 Advice for young women considering a career in the auto industry: Go for it! If you are anything like I was and think that you don’t know enough about cars to build a career in the auto-industry, then think again. The training and development that our company offers is industry leading. You will be given the tools you need to learn, and you will never stop learning as our business is constantly evolving. If you have the will to succeed, our company will help you develop the skill part.

Favorite weekend activity: I love being outdoors. Throughout the past 12 months, I, much like the rest of the country and the world, have learned to appreciate nature and wildlife. The areas of natural beauty that I was previously guilty of driving past without a second glance, I now take time to explore and appreciate. My partner and I enjoy walking our dog for hours on a Saturday and Sunday, finding a new place or route every time. It keeps us fit and keeps the dog occupied!

Where do you see yourself in the next 5 years:  As a new Head of Business, I know that I still have a lot to learn and experience. There are some areas within my business which are new to me and I plan on devoting the next 18 months to becoming intimate with every aspect of every department, whilst driving a divisional leading result in all areas. In that time, I also want to continue to develop the people around me to ensure career growth and succession from within. Following that, my ambition would be to become a Franchise Director.

 How have you seen the auto industry landscape change and evolve to engage more women: I think the automotive landscape is, in some ways, unrecognizable to what it was 10 years ago. In my first role with Sytner I was the only female on our sales team. This was fascinating to me and I could not understand why more ladies hadn’t tapped into this amazing industry! It also felt unnatural that 50% of our customers were female, and yet our workforce didn’t mirror this same mix. Upon reflection, it was probably intimidating for females to walk into a male dominated showroom, let alone consider a career in the motor industry, at that time. Over time, I believe our business leaders have recognized the imbalance and have worked incredibly hard to encourage female colleagues to join our team. As a result, we have seen more women in varied roles in our businesses which has made the industry appear more accessible and appealing to females. Sytner has certainly created a more natural environment for customers and colleagues alike, and I am privileged to have worked with many inspirational females along the way. Different people, regardless of gender, bring different energies and strengths to a team and I believe having a balanced representation makes us all more productive. I am incredibly proud to be a female leader for Penske (Sytner) and I hope to continue to contribute to this company for many years to come.

Check back next Thursday as we add another Penske female leader to the Women in the Driver’s Seat series!

 

 

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Penske Women in the Driver’s Seat: Cindy Goglia

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Penske Automotive Group is proud to have female leaders at every level of the organization. Every Thursday for the next 3 weeks, we will feature a female leader from the Penske organization who is empowering women in the industry and paving the road for the next generation of female leaders. From their earliest interest in the industry to their proudest moments, you’ll learn how these women got their start, who influenced them the most, and how they are helping change the face of the industry in positive ways.

This week we are pleased to introduce Cindy Goglia!


Meet Cindy Goglia – Service Manager at Audi Eatontown, Penske Automotive Group

“Take advantage of every opportunity to push yourself and learn all aspects of the business so you can choose a path that works for you.”

Industry experience: 18 years

First automotive job: Customer Service Coordinator

PAG tenure: 7 years

Roles and responsibilities: I am responsible for building strong relationships and providing exceptional service to our customers.  I also manage other team members, train new employees, monitor service-related issues, and help maintain our relationship with Audi.

What attracted you to the auto industry: In high school I was involved in a co-op work program at Warner Lambert Pharmaceutical company. I worked there for over 5 years and received my college degree while working full time.  In my early twenties, I worked for Nabisco and BASF Corporation, and went on to become a Service Advisor at a Volkswagen dealer. This job was very different from any previous position I had held but I knew it would be challenging and wanted to give it a try. The job connected me to other people and opportunities, and I have made lifelong customers/friends over the years. I had to no idea when I started that I would still be part the industry 18 years later.

Most satisfying part of your job: The relationships I have built through the years with employees and customers. I would even say that some have become like family to me.

Proudest professional achievement: Graduating from the NADA program in 2019.

Who has had the biggest influence on your career:  My parents provided me their time and love and at a young age encouraged me to be my own person. The first General Manager I worked for, Alessio Prizzi, would be next. He saw something in me and led me down the path to explore the automotive industry. Also, many Service Managers throughout my career have taken me under their wing and helped me build a passion for what I do.

Best career advice: My uncle once told me if opportunity does not knock, build a door. I was very motivated by that at a young age and remained very focused on working hard and building a career.

Advice you would give to a young woman considering a career in the auto industry: It is an ever-changing environment with so much potential.  No day is the same. The people you encounter will help develop you, your position, and your future.  Take advantage of every opportunity you can to push yourself to learn all aspects of the business so you can choose a path that works for you.

Favorite weekend activity: I love spending time with my husband and daughter.

Where do you see yourself in the next 5 years:  After graduating from NADA, I am inspired to grow and continue to learn all aspects of the business. My goal would be to work at the PAG corporate level as a mentor to assist and guide other women within PAG and the automotive industry.

How have you seen the auto industry landscape change and evolve to engage more women:  When I started my career, there were not many women working in dealerships. At the time when I was asked to take a service advisor position, I was the only woman at the counter. As I gained more experience, I started showing other women how to handle customers. Over the next 5 years, we brought on a female warranty administrator, a female advisor, two female salespeople and a parts person. I have seen so much development of female associates in the workplace and I am so proud to be part of what is now an inclusive industry. Work/life balance has also become very important and I am grateful to be part of a company like Penske that gives women the ability to maintain a career and take care of their families.

Check back next Thursday as we add another Penske female leader to the Women in the Driver’s Seat series!

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Penske Women in the Driver’s Seat: Rhiannon Maloney

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Penske Automotive Group is proud to have female leaders at every level of the organization. Every Thursday for the next 4 weeks, we will feature a female leader from the Penske organization who is empowering women in the industry and paving the road for the next generation of female leaders. From their earliest interest in the industry to their proudest moments, you’ll learn how these women got their start, who influenced them the most, and how they are helping change the face of the industry in positive ways.

This week we are pleased to introduce Rhiannon Maloney!


Meet Rhiannon Maloney – BDC Director at Honda North, Penske Automotive Group

“Be a master of your craft. Learn everything you possibly can. Go above and beyond and always be professional.”

Industry experience: 6 years

First automotive job: BDC Representative at Honda North

PAG tenure: 6 years

Current role & responsibilities:  I oversee the BDC department, manage CRM leads, and train our BDC employees. I also perform administrative duties for other departments, and I am involved with our community outreach, social media, and advertising efforts.

What attracted you to the auto industry:  I was nervous about starting a career in the automotive industry because I did not have widespread knowledge about vehicles or how the sell them. A good friend of mine encouraged me to apply for an open BDC position at Honda North and I saw an opportunity for growth. I am a single mother, and the fact that I work for a large successful corporation where I can excel and flourish is very exciting to me.

Most satisfying part of your job:  I love the connections that I make with not only my fellow colleagues, but with customers as well. I truly enjoy the bonds I have created while working in the automotive industry.

Proudest professional achievement: Being recognized as Employee of The Year in 2019, the year I was promoted to BDC Director. I was able to turn my success plan for that department into reality, and I am incredibly grateful for the opportunity.

Who has had the biggest influence on your career: My dad has been the biggest influence in my career and life. He always taught me to have a strong work ethic and how to carry myself in a professional manner. From the basics like how to properly shake hands, make eye contact, stand up straight, and have a positive attitude. He advised me on how to excel in any position by learning everything you possibly can and be a pro at whatever you do. I have also had many influencers at Honda North. The Sales and Finance Managers have always been supportive and willing to coach and educate me. My General Manager has also been a substantial part of my success and taught me valuable leadership skills. He believes in me, listens to my ideas, and helps bring them to action.

Advice for young women considering a career in the automotive industry: Do not be intimidated and erase all misconceptions of the auto industry! We are professional men and women making an honest living. It’s not just auto sales and service there are many moving parts that keep the lights on. Sales, finance, management, service, parts, vehicle recon, marketing, human resources, and much more!

Favorite weekend activity: I enjoy relaxing with my son, watching Netflix, spending the day at the beach or mountains, and getting together with friends and family.

Where do you see yourself in the next 5 years: I would like to enhance my career and become a Sales Manager or a Finance Manager.

How have you seen the auto industry landscape change and evolve to engage more women: Just like any industry, the automotive industry is constantly evolving, and I’ve noticed more and more women in management roles such as General Managers, General Sales Managers, and Service Directors.

Check back next Thursday as we add another Penske female leader to the Women in the Driver’s Seat series!

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Penske Women in the Driver’s Seat: Lorenza Armaroli

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Penske Automotive Group is proud to have female leaders at every level of the organization. Every Thursday for the next 5 weeks, we will feature a female leader from the Penske organization who is empowering women in the industry and paving the road for the next generation of female leaders. From their earliest interest in the industry to their proudest moments, you’ll learn how these women got their start, who influenced them the most, and how they are helping change the face of the industry in positive ways.

This week we are pleased to introduce Lorenza Armaroli!


Meet Lorenza Armaroli – CRM Project Manager & Executive Office Manager, Penske Automotive Group Italy

“Dreams + Continued Commitment = Achievement”

Industry experience: 14 years

First automotive job: Marketing intern

PAG tenure: 9 years

Roles and responsibilities: I am responsible for coordinating CRM projects, corporate marketing activities and various activities for our PAG Italy Board of Directors.

What attracted you to the auto industry: When I first started my career, I wasn’t very familiar with the industry, but it offered me my first job opportunity and I became very passionate about the industry over time.

Most satisfying part of your job: The best part of my job is working in different areas and with different people. I love being exposed to all aspects of the Company.

Proudest professional achievement: I value personal relationships a lot. Being able to establish and maintain great relationships with employees at all levels of our organization has been a highlight for me.

Who has had the biggest influence on your career: All the people who have trusted in me and supported my work during my career. Today, I can say that Andrea Mantellini and Elena Alberti (PAG Italy) are my biggest supporters and help me improve myself and my work every day.

Advice you would give to a young woman considering a career in the auto industry: Try and you can discover how interesting, challenging and exciting the automotive industry can be!

Favorite weekend activity: Spending the time with family and son. I also like to cook, travel, and be in the open-air walking around my beautiful city in Italy.

Where do you see yourself in the next 5 years: I hope to still be with PAG Italy, seeing the results of our daily work and commitment and working with our team on new projects and goals.

How have you seen the auto industry landscape change and evolve to engage more women: Women’s involvement is growing, and our company is putting a lot of effort towards this to make sure it happens.

Check back next Thursday as we add another Penske female leader to the Women in the Driver’s Seat series!

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Penske Women in the Driver’s Seat: Stephanie Frink

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Penske Automotive Group is proud to have female leaders at every level of the organization. Every Thursday for the next 6 weeks, we will feature a female leader from the Penske organization who is empowering women in the industry and paving the road for the next generation of female leaders. From their earliest interest in the industry to their proudest moments, you’ll learn how these women got their start, who influenced them the most, and how they are helping change the face of the industry in positive ways.

This week we are pleased to introduce Stephanie Frink!


Meet Stephanie Frink – General Manager of BMW of Gwinnett Place, Penske Automotive Group

“The opportunities are endless, and you can do anything you put your mind to! Don’t be scared to go for it… you only grow when you’re outside your comfort zone!”

 

Industry experience: 11 years

First automotive job: Intern / Management Trainee at Penske Automotive Group

PAG tenure: 11 years

Current role & responsibilities: I oversee the total operation at BMW of Gwinnett Place. I lead our Sales and Service Teams to achieve our collective goals, enhance processes and procedures to run more efficiently and effectively, and strive to provide a great client and employee experience.

What attracted you to the auto industry: I knew I wanted to go into Business Management but wasn’t sure what exactly I wanted to do until I learned about the Automotive Retail Management program at Northwood University. When I first visited the campus and learned that it was possible to get a degree in Automotive Retail, I knew instantly that it was for me and the rest is history!

Most satisfying part of your job: Leading a stellar team and working with employees to achieve their goals and progress through their career. I love to see an employee work hard and be promoted into the next position in their career path. Also, setting goals for each department, accomplishing them, and raising the bar higher for the next month.

Who has had the biggest influence on your career: My family had a big influence on my career. I grew up watching my mom and dad work very hard and they instilled in me a great work ethic. I still remember at the age of 13 my dad asking me about when I was going to get my first job and I was working at the local dairy farm shortly after.

Best career advice: Years ago, I read an article in an interview with Warren Buffett and he discussed how important it was to associate with people who are better than you. That stuck in my mind as I wanted to work for a company that wasn’t just comfortable with the status quo, but continuously worked towards being a leader and the best in the industry – which Penske is! This has resonated with me throughout my career with Penske as we have such a talented team and I have been fortunate to work alongside some of the best people in the industry to learn from, coach, and grow with.

Favorite weekend activity: Spending time in the North Georgia Mountains and enjoying the pool with my husband and golden retriever!

Where do you see yourself in the next 5 years: Continuing to drive my career forward within Penske Automotive Group.

How have you seen the auto industry landscape change and evolve to engage more women: I believe the industry has always been quite engaging for women.  More and more women have entered the industry in various roles and work their way up within the dealership. I believe more women are considering the industry and realizing that a job in automotive could be a great career for them.  I love having women represented in every department in our dealership!

Check back next Thursday as we add another Penske female leader to the Women in the Driver’s Seat series!

 

 

 

 

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Penske Women in the Driver’s Seat: Christina Dolbashian

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Penske Automotive Group is proud to have female leaders at every level of the organization. Every Thursday for the next 7 weeks, we will feature a female leader from the Penske organization who is empowering women in the industry and paving the road for the next generation of female leaders. From their earliest interest in the industry to their proudest moments, you’ll learn how these women got their start, who influenced them the most, and how they are helping change the face of the industry in positive ways.

This week we are pleased to introduce Christina Dolbashian!


Meet Christina Dolbashian – Area Controller, Rhode Island, Penske Automotive Group

“The automotive industry is exciting and always changing; every day is an adventure.  Develop a thick skin and keep moving forward.”

Industry experience: 32 years

First automotive job: Accounts Payable Clerk

PAG tenure: 18 years

Current role and responsibilities: I am responsible for maintaining financial controls for nine general ledgers; managing, directing, and professionally developing a staff of 25 people; and advising and assisting operational management of financial trends.

What attracted you to the auto industry: I fell into the business after college as my uncle and cousin owned a dealership group and were looking for office help.

Most satisfying part of your job: Helping people learn how to fiscally manage and control their departments. I get satisfaction from seeing people solve their problems and succeed.

Proudest professional achievement: Leading my team to score a 100% on an internal accounting audit.

Who has had the biggest influence on your career: So many people have helped me become a better version of myself; all of the CFO’s I have ever worked for have fine-tuned my accounting skills, the HR team at PAG has helped me widen my perspective to better understand my staff, and my family has been instrumental in instilling the value of hard work.

Best career advice: Be flexible and be willing to compromise.

Advice for young women considering a career in the auto industry: The automotive industry is exciting and always changing; every day is an adventure.  This industry is filled with folks passionate about their careers and cars.  Sometimes it can be chaotic; develop a thick skin and be willing to let bygones be bygones. Keep moving forward.

Favorite weekend activity: Spending time with my family.

Where do you see yourself in the next 5 years: I see myself in the same role, leading an amazing team of young professionals and teaching them to hone their accounting skills while also helping my operational team continue to be financially successful.

How have you seen the auto industry landscape change and evolve to engage more women: Over the last decade, we’ve seen more women in positions that were once only held by men, especially on the service side of this business.

Check back next Thursday as we add another Penske female leader to the Women in the Driver’s Seat series!

 

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